Pulling the Trigger on 269life

[TRIGGER WARNING: Discussion of rape, sexual assault, self-harm, racism, abuse, assault]

Over the past few months 269life has gained a significant amount of attention from the animal rights movement, gaining many supporters but also attracting criticism of their use of racist, anti-choice and anti-human imagery/views, as well as their provocative publicity stunts.

The latest of which has shocked and disgusted many of us, leaving us no choice but to speak out against this so-called “activism”. The stunt, uploaded to YouTube (with no trigger warnings) – entitled “Women stripped naked and milked in Israel – 269life”, depicts a woman and her baby (yes, a real baby), being attacked near to a protest by a number of people dressed in black wearing balaclavas. The baby is then taken from the woman by one of the masked attackers and placed into a cage on the ground, before the woman is then partially stripped, forcibly milked and then thrown to the ground, while she screams, begging them to stop. This, 269life imply, is in solidarity with cows exploited by the dairy industry.

The blatant disregard for people who have experienced sexual assault, abuse, or rape who may have passed by this performance in a busy public spot in Israel, and for people coming across the video online, is horrendous. Trigger warnings cannot be applied in public to such stunts, and the potential effects this “action” may have had on numerous individuals viewing it is unimaginable. Similar concerns have also been raised over the public branding events, and certain images used by 269life, due to the potential for triggering those who have struggled with self-harm.
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Vegan Outreach: Against Vegan Capitalism, Towards a (More) Radical Veganism

Vegan Outreach, according to some advocates, is the most powerful tool we have in the fight for animal liberation. They claim that we, as consumers, have the ability to “vote with our wallets” and end animal exploitation by simply refusing to purchase products made from animals. While  promoting veganism is a noble cause and one that should not be overlooked, the way that we as a movement choose to promote veganism is problematic.

Veganism as a consumer boycott is fundamentally flawed. Boycotts as a tactic do not work. The modern supply chain is so dense that it is impossible to avoid any company that trades in animal exploitation. Even vegan favourites like Alpro or Swedish Glace are owned by multinational corporations who exploit animals on a daily basis (Alpro is owned by Dean Foods Company the largest dairy company in the world; and Swedish Glace is owned by notorious animal testing company Unilever). If you are spending money on these products you are indirectly funding animal exploitation.

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